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OUR PROCESS
STEP ONE - Strategic
Analysis
Strategic planning and
development is critical. The better the
information coming in, the better the program coming
out! No one knows more about your customers
and your needs than you do, and we spend ample time
on the front end to blend our respective areas of
expertise, clarify your objectives and conduct a
profitability analysis. This enables us to
create the right program to meet your strategic
current and long-term objectives:
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Customer retention
and loyalty
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Driving
non-interest/fee income
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Increasing customer
share/cross-selling opportunities
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Reducing overhead
costs of running internal programs
STEP TWO - Program
Development
Once analysis is
complete, Econocheck reviews our core strategies
with the client to determine the best program
development to help you deliver the right products
to the right customers in the way that best suits
them:
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A loyalty-focused
or fee-income product
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Benefit mix that is
most appealing to your customer base
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Pricing -
competitive, yet aggressive enough to meet your
goal
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Point of Sale
marketing materials to engage and educate
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Thoughtful customer
contact - how to best sell your program
STEP THREE -
Implementing the Program
Econocheck engages a
thorough and thoughtful implementation process,
working with you to provide pre-launch training and
motivation, launch merchandising and practical
customer fulfillment:
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Thorough
program/product training with on-site Econocheck
trainers
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Incentive planning,
motivational launch activities and performance
tracking to promote sales
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Internal and
external merchandising: point of sale,
advertising, direct marketing
STEP FOUR - Continuous
Econocheck Support
Econocheck never
employs a "launch and leave"
strategy. Ours is
a business partnership, and we stay in touch the way
business partners should. We employ ongoing
support, program follow-up and analysis. If
your needs shift, we shift.
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Post-implementation
analysis: what worked, what needs adjustment
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Program performance
analysis: semi-annual review of profitability
and membership
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Fee increase or new
strategy opportunities
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Value added
checking benefit review and refresh
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Benefit fulfillment
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A partner through every step of
the process. At Econocheck, we guarantee:
FULL SERVICE -
Our seasoned professionals
will guide you through every step. From
strategy development to implementation, analysis and
follow-up, we're there.
CONFIDENTIALITY
- We respect the
privacy expectations of our clients and their
customers and have taken steps to safeguard private
information.
QUALITY
- Econocheck chooses only
companies with proven track records and successful
ratings as its partners in creating enhancement
products. If your customers are ever
dissatisfied, we'll make it right - right away.
CAPABILITY
- We administer our own
benefits. We completely understand all aspects
of the products we offer and can quickly answer any
questions.
FLEXIBILITY
- Unlike some providers,
we don't limit our services to one particular type
or size of institution. Whether you have one
location or thousands, we'll create an enhancement
to suit your needs and goals.
INNOVATION
- Econocheck strives to
make our programs current, relevant and appealing to
your customers. And increasingly profitable
for you.
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